Coordinator, Digital Marketing and Communications

Highland Community College is seeking a skilled and motivated Coordinator, Digital Marketing and Communications to lead and optimize the College’s digital marketing initiatives. This full-time position is integral to enhancing institutional efficiency and supporting strategic goals through innovative, data-driven digital campaigns, compelling content creation, and web and social media management.

Key Responsibilities:

• Develops and executes targeted digital campaigns via email, social media, and web to support student recruitment and retention.
• Tracks and analyzes digital campaign performance metrics to optimize engagement and assess effectiveness.
• Creates and manages multimedia content, including graphics and videos, in alignment with brand messaging.
• Manages and updates the College website, ensuring compliance with accessibility and legal standards.
• Coordinates SEO-optimized content strategies, blog posts, and storytelling initiatives.
• Oversees the College’s social media strategy and daily activity across platforms.
• Collaborates with digital vendors and internal departments to support marketing goals.
• Stays abreast of emerging digital tools, trends, and technologies to inform strategy.
• Assists with continuity of operations by supporting and serving as a backup for other team members.

What We’re Looking For:

Education and Experience:

• Bachelor’s degree in marketing, communication, journalism, graphic design, visual arts or related field.
• Three to five years of related experience.

• An equivalent combination of education and experience may be considered.

Skills and Knowledge:

• Proficiency in content creation across video, design, and multimedia formats.
• Strong understanding of digital marketing, SEO, accessibility, and brand strategy.
• Familiarity with analytics tools, web content management systems, and design software.
• Skilled in managing multiple projects and deadlines in a fast-paced environment.
• Ability to synthesize data and trends to drive marketing decisions.
• Effective communication skills and ability to work with a diverse campus community.

Why Join Highland Community College?

• Work in a collaborative and student-centered academic environment.
• Become a valued member of a campus community that is committed to shaping the future of our communities by providing quality education and learning opportunities.

• Professional growth opportunities.

Salary & Benefits:

• Salary Range: $56,389 - $84,594

• Comprehensive benefits package. Details are available at www.highland.edu/employment

How to Apply:

Interested applicants should apply online at www.highland.edu/employment. Applications are not complete until the following materials are submitted:

• Online application
• Cover letter
• Resume
• Unofficial transcripts
• Contact information for three professional references

For alternative application methods or questions, contact Human Resources at 815-599-3426. Applications will be accepted until the position is filled.

Equal Opportunity Employer:
Highland Community College is an Equal Opportunity Employer. Applications from veterans, minorities, individuals with disabilities, and other diverse groups are strongly encouraged.